7 tips to promote your blogs on social media
Social media is often considered as a naughty child of internet marketing, where brands could say random things and businesses can promote their products and services. However, time has changed and people started using social media sites for various purposes.
Blogging is the term we often hear these days. There are a number of people wh o make their living writing blogs and promoting them on social networking sites. Bloggers are turning to social media these days to build audience and drive traffic to their blogs. Instead of depending on organic search results, bloggers are showing interest in developing a following on social networking sites. If you are a savvy blogger and want to attract new readers with regulars, the below tips might be useful to you.
Many of you might be thinking what is there to know about social sites? We have used it for years and it has become an integral part of our lives. But, do you know there are hundreds of hidden secrets and tactics behind social sharing, and you need to put a bit of effort, than simply sharing your blogs on social sites. The trick is to use blogs to enrich your social media account and use social media to promote your blogs.
Let’s get started.
1. Find your audience
Think if you are reaching the right audience on social sites. It is worth thinking about who you need to connect and engage with. It’s all about doing some research and finding someone who is interested in your niche. There is no need to set up multiple accounts on multiple social media platforms. Go to the platform, where you feel like finding the right audience.
2. Interact, engage and communicate well
Connecting with people in social media sites is just like going to a party and engaging with other people. If you are not interactive and sit alone in a corner, no one will bother about you. You need to engage with people in social networking sites, if you want to get most out of it. No one will know about you and your blog, if you don’t tell yourself. The more you engage your audience, the more they know about you.
3. Usage of Hashtags
Hashtags are more powerful than what you think of. Though initially it was used on Twitter, today, more and more social media sites are including this feature. This is one of the must to use features that every blogger should use. If you are not using hashtags in your blogs, then you are missing a lot.
Hashtags help you organize your blog effectively as well as get your post in top search results. This means you are going to reach audience globally and drive huge traffic to your website. Using hashtags is not only an effective social media strategy, but also one of the best SEO techniques.
4. Make it visually appealing
Social media is becoming appealing visually and has become a requirement. Load you blog posts with as many as images, but remember not to overstuff. Posts with images engage very well with the readers than text. You can also post some excellent quality videos to convey the message.
5. Schedule posts according to time zone
If you want traffic from different time zones, then you should schedule the posts using some software like Buffer, Massplanner, Postcron etc. This helps you to share your blogs on almost any social media day and night, regardless of your time zone. It would make you stress-free and generate productive results. This is very helpful; especially if you forget about the time you wanted to share.
6. Make use of forums and communities
There are different communities and forums on social sites, where you can join and become an active member. Communities and forums have lots of members who have already joined and are active. Your blog may get lot of traffic within a few days of joining these communities.
For example if your blog is about Health & Fitness, and if you share your blog on a Health community of 50K members, you are likely to get huge traffic. Some of the members may even share it with their friends and may even become your loyal readers.
The more you engage with people, the more they love to read your blogs.
7. Stick to social media, even if it is not driving traffic
It can be a frustrating experience, if you are doing a lot and still not getting any traffic. Spending time on social media is the best way to build relationship and engage them. You can even promote content of other bloggers, rather than simply blasting your own content. Give them a retweet, share their posts and give genuine comments.
The bottom line is social medial platform is a great place for bloggers, especially if they want to be known by more and more people.
Share the blogs, again and again, so all your audience will not be online at same time.
You have completed reading this post means you are on your way to start your social media campaign. Whether it is social media marketing or SEO, I am here to help!
Stay tuned for more posts!