Top 5 SEO Strategies for Website Optimization in 2016
Here are the 5 SEO strategies that you need to be aware of in 2016. Change the way you think about SEO queries and modernize the SEO strategy for better results in 2016.
As I said before, SEO is changing constantly and it is must to stay up to date with the latest trends in SEO. Some of the best SEO strategies of 2015 may work well in 2016, but not all. The changing algorithm of Google and other reputed search engines lead to panic among some internet marketers and dread among many other professionals. The mission of Google in 2016 is to reduce the visibility of low-value pages especially that are over-stuffed with keywords. After reading this, you might think that there are hardly any SEO strategies that won’t get you dinged.
However, there are some strategies that will work well in 2016 and take your business to the next level.
Optimize your website for mobile traffic
The mobile traffic is likely to exceed desktop traffic by the end of 2016. According to the changing algorithm of Google, a responsive website provides enhanced user experience. Moreover, it started including the mobile-friendly notation in the websites that are indeed mobile friendly. Similarly, other reputed search engines like Bing and Yahoo also started to give preference to responsive websites.
There is no doubt that 2016 is the year of smartphones, and companies should start mobile marketing by creative responsive websites.
SEO teams and content alignment
Your SEO efforts should really be good and should give the target audience an ultimate experience. This is where great SEO tends to work with great content. If you have good foundation for content and SEO alignment that is focused more on the user requirements, then you can get optimized results.
Though companies are looking for creative content and technical SEO, still there is confusion between which department and which team to do. It is must for the technical teams to establish a clear workflow with the content development team. You should also integrate SEO data across other teams and work for cross-channel marketing.
Social media has become an integral part of online marketing for years, and this trend is going to continue for years. Popular social media sites like Facebook, LinkedIn, Twitter, and Pinterest etc are playing important role in SEO. Search engines have worked out deals with social media to incorporate their content into their searches. So, when you post something on social media sites, be sure that it is shown up in Google’s SERP.
Remember that the algorithms of search engines are geared towards understanding social signals and having as many as posts, shares and comments will expand your business, not only in terms of branding, but also in terms of search engine results.
Earlier, there was huge demand for desktop and mobile search. Nowadays, people are showing interest in voice search. With the increasing number of smartphone users on the internet, Google is planning a head by searching for something using voice search. The reality behind this is people often seek for information over phone when talking to their family or friends. The same concept is used for voice search.
So, if you want to improve your local SEO results, you can incorporate a conversational tone to your content. Remember that people live to use short phrase or keywords when searching. So, it is recommended to optimize your keywords for voice search.
Earn links, instead of building links
Though search engines changed most of their algorithms, one thing that still remained the same is inbound links. This is neither going to change in 2016 nor in future. The days of building links n irrelevant websites has changed. Rather, you should look for ways to earn single link on high-quality websites for various reasons such as SEO, generating leads, branding exposure and so on.
Businesses will always crave for organic search results, and by following the above SEO strategies in 2016, you can generate effective results.
If you like to share your thoughts on ranking factors that SEO specialists need to take into consideration, leave your comments below!